How to Make referrals Work?

How to Make referrals Work?

Referrals! They are the low hanging fruit often ignored in creating a growth engine. Despite the well-documented value of this marketing channel, it is one of the most overlooked, particularly in B2B and high value B2C purchases such as cars and electronics. Even those who understand the value of it do not actively embrace it, leaving money on the table! In this post, I outline how to set up a referral engine that is seamlessly integrated with your operations and continues to create incremental value for the company with minimal ongoing investment.

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Allocating Marketing Spend in Early Stage Startups

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Allocating Marketing Spend in Early Stage Startups

In this post, I outline 5 ways of effectively allocating budget to paid marketing channels to build awareness and nudge consumers along the purchase journey. Understanding your customer segment's decision journey is critical to the success of your product at any stage. The underlying idea in my approach is to -

  • Micro-target the most relevant AND resonant target audience.
  • Rank individual probability of conversion by understanding behavior towards decision making
  • Optimizing delivery of messaging and paid media to closely approximated in-market audience

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StartUP strategy: Should You Invest in Paid Social reach ?

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StartUP strategy: Should You Invest in Paid Social reach ?

I am often asked by new brands/companies on how to use ads on social media to boost their brand and/or why their ads are not creating a desired return. Both questions are answered by understanding digital media consumption patterns and how paid digital can create an impact. In this article, I discuss both, and, also, argue that given the nature of the beast, there are more efficient ways of brand building for new products/services, with limited marketing resources, than paid social media posts. I also outline 5 ways of effectively allocating budget to paid marketing channels to build awareness and nudge consumers along the purchase journey.

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Three Ways to Boost Your Sales Funnel at No Cost

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Three Ways to Boost Your Sales Funnel at No Cost

No matter what product or service you are selling, how big you are, where you are located, which markets you service, you definitely have three assets - Clients, Employees, and Website. The key is to focus on Word of Mouth or Network Marketing and Inbound Marketing. 

So, here are three strategies to leverage those assets to the hilt and lose some of the stress you are carrying around on showing growth!

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Three Tips for Garnering Social Reviews Ethically

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Three Tips for Garnering Social Reviews Ethically

 

Email marketing do and don'ts  when the goal is to boost volume of social reviews.  Reviews are meant to be unbiased, and, on aggregate, reflect the average experience. Hence, while a campaign can target increasing the quantity of reviews, it should not in any way influence the quality of them.

These three tips will tick both checkboxes and maximise the ROI of the email campaign both in direct goals as well as lead to positive brand equity.

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