Whole Foods Market reached out to ashaINK to propagate the message of healthy eating through cooking. After initial conversation between ashaINK and Whole Foods PR, the objective was streamlined to implement a visually engaging content strategy aligned with their slogan of "Cook More Save More" and Whole Foods Kids Foundation's work.
Sonoma County Tourism approached INK to create a compelling story to help put the region more strongly on the radar of a wine enthusiast seeking interesting experiences. After initial consultations with the in-house and external PR, as well as, looking at available statistics, INK worked with the team to scope and define the goals for the project as below -
Expand their visibility to the rest of the country and encourage outside CA visitors
Increase the number of days per visitor spent in the county
