The Brief

Sonoma County Tourism approached INK to create a compelling story to help put the region more strongly on the radar of a wine enthusiast seeking interesting experiences. After initial consultations with the in-house and external PR, as well as, looking at available statistics, INK worked with the team to scope and define the goals for the project as below -

• Expand their visibility to the rest of the country and encourage outside CA visitors 

• Increase the number of days per visitor spent in the county